Nick Chow Design & Art Direction

Logos & Concept Work*

In the generation process of working on a branding project, personal favorites only make it to final production 50% of the time. Some concepts that have and have not made the cut. Stone Source's outdated brand was countered by modernizing the forms of timeless stone carving techniques and abbreviating the name of this industry standard. Greyne Custom Hardwood Flooring's proprietary technique of hand scraped planks provided the inspiration for this mark. The Green Street Academy's mission for preparing students for the growing eco-economy is distilled into the symbols of the industry supported by the rigorous grid. ATI's architectural and engineering services are conveyed by a modular system of the modern "any-building," representative of their varied abilities. For the initiation of the Green Building Certification Institute, elements of authorization and security were expressed by bureaucratic type and singular patterning.