Nick Chow Design & Art Direction

Green Building Certification Institute Projects*

The Green Building Certification Institute (GBCI) is a third party certifying body for green buildings and professionals. As an offshoot of the USGBC, they required similar yet distinct approach to branding and graphics. The LEED AP marks are a family relating directly back to the GBCI mark, while expanding its system qualities. Their advertising campaign builds upon the concepts of parts of a whole creating new possibilities in the field of green building. To reach their expanding audience a new website with a friendly yet more sophisticated appearance provides a more intuitive user experience to help understand the complicated certification process.