Nick Chow Design & Art Direction

The Little Green Book

While researching bamboo paper as a more renewable alternative to tree-based paper, evidence revealed that the level of deforestation in bamboo forests is not as sustainable as promoted to be. Taking a cue from the tradition of early Chinese Cultural Revolution era propaganda, The Little Green (paper sample) Book tells the story of an idealistic martyr who rescues people with bamboo paper on each page of paper samples. This tongue-and-cheek piece examines green-washing in the new, difficult to understand environmental products market.